Will Google join the dinosaurs?
Tuesday, March 24th, 2009AdvertisingAge magazine (online) reports that Google is discussing it’s ranking algorithm with members of the mainstream media. They seem to think that with Google on their side they’ll recover from the lost advertising revenue that resulted from decreased circulation. But I think that rather than bring up the mainstream media it will bring Google down. (h/t MichelleMalkin.com)
Background on Google’s ranking
Google’s primary goal has always been to provide the best search results so that Internet visitors will continue to use their free service. Once those visitors use the free service Google mixes ads into the search results so that they can make money. It’s an excellent business model for the Internet, giving both visitors and advertisers what they want.
The ranking algorithm is the series of programs that Google runs to determine which pages on the Internet get reported first when someone searches for a particular word. This applies to Google and every other search engine on the Internet, some of which get a lot of their information from Google.
For the most part the way Google’s algorithm works now is that the pages that get linked to the most (from other pages) will show up at the top of the list of results that Google provides. There are other factors such as relevance and probably some unspoken preferential treatment given to Google’s own advertisers.
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